CLIENT: DAVE & BUSTER'S

Led all social strategy, content, and creator/influencer marketing for Dave & Buster's. See below for campaign & project highlights:

CAMPAIGN: Winning on All Cylinders

PROJECT: Dave & Buster's launched a new in-store Leaderboard game technology with a racing-themed summer campaign and giveaway. I led campaign content strategy, social video shoots, and end-to-end management and execution of their partnership with NASCAR driver & influencer Toni Breidinger. 

RESULT: 

• 717M+ campaign impressions
• 12x engagement rate lift vs. D&B average benchmarks 
• 7.25% average campaign engagement rate
• D&B x Toni Breidinger partnership press coverage in Sports Illustrated, MotorSport.com + more​

CAMPAIGN: Human Crane & All-New Games

PROJECT: Amplified the launch of Dave & Buster's new spring game lineup, including their state-of-the-art Human Crane, with several high-profile creator partnerships including AJ & Big Justice, Harry Hill and more. 

RESULT:

• 786M+ campaign impressions
• 11x engagement rate lift vs. D&B average benchmarks 
• 6.09% average campaign engagement rate​

CAMPAIGN: Store of the Future

PROJECT: Partnered with localized creators across 35 markets to support the grand re-openings of remodeled Dave & Buster's locations boasting high-tech gaming experiences. 

RESULT:

• Activated 100+ creators over 6 months
• 5M+ campaign impressions
• 4x higher CTR & 50% more efficient CPC on creator content in paid social ads vs. owned brand creative 
• 5.2x engagement rate lift vs. D&B average benchmarks ​

BRAND WORK: PCA SKIN

WORK: Led social media for PCA SKIN (a Colgate-Palmolive company), overseeing social strategy, content creation, influencer marketing & rev-share, and product launch campaigns. In this role, I also managed UGC and content sourcing from PCA's network of licensed professionals, including aestheticians and dermatologists.

KEY ACCOMPLISHMENTS:

• Led rebrand digital strategy, earning 1M+ impressions on launch day
• Created conversion-focused ads, increasing sales 92% YoY during Cyber Week
• Increased creator-generated impressions 120% YoY
• Executed 5+ product launches on social, with creator product seedings resulting in earned coverage, plus managed several celebrity partnerships incorporating both organic & paid placements

BRAND: TALKING STICK RESORT, CASINO ARIZONA & RELEASE POOL PARTY

WORK: Managed social strategy, content, influencer campaigns, community management & reporting for nine social media handles across three brands. 

RESULTS: 

• +75% YoY web traffic from social
• +137% YoY social engagement
• +56% YoY overall social following